Search engine optimization is an ever-changing field,
and SEO experts work tirelessly to roll with the punches. If you want
to search Google and find your business at the
top, SEO is essential to your success. At Master Google, we are constantly researching
online SEO patterns and putting those findings into practice.
While SEO companies know the ins and outs of SEO, search engine
optimizers are probably not experts in your specific field. For the most
efficient search engine optimization, you can clue your SEO provider in to the latest trends in your industry, providing a great resource for content.
Here’s how to help your SEO expert help you:
Be Available
At Master Google, we care about your success, as your success is also
our success. If you’ve employed an outside SEO company to handle your
needs, chances are you’re paying for those services. Life can be hectic,
and if you’ve hired an SEO company, it means that you don’t have time
to do your own optimization – it means you’re busy. At Master Google,
we’re lucky to have clients who take the time to talk to us despite
their full work schedules. Try to be prompt replying to phone calls or
emails. In contrast, if you feel your SEO company is hard to touch base
with, that’s a conversation you should have with your SEO expert.
Share Your Knowledge
Many Master Google clients are experts in their fields, and as
lifetime scholars of their subjects, they’re continually learning.
Sharing breaking industry news can save your search engine optimizer
time in research, meaning you’ll have an extremely relevant topic while
giving your optimizer more time to craft meaningful pieces.
Also keep your SEO company up to date with any changes happening
within your company. If you’re introducing a new product line or hiring a
new executive, your SEO firm may be interested in writing a press
release on these changes.
Give Feedback
Your SEO company has a plan in place, and it’s important to take
notice of the changes you see as a result of that plan. Has your
business gained exposure? Have you had more inquiries than normal? Fewer
than normal? Providing your SEO firm with your experienced results can
be helpful for both parties.
Do Your Homework
Before selecting an SEO company, do some research. Different
companies have different specialties, and you’re encouraged to shop
around. Make sure your SEO company is honest and diligent. Be wary of
firms that promise unrealistic outcomes. As we’ve said before, SEO takes time, and companies that guarantee overnight results are probably too good to be true.
In a previous post,
Master Google’s CEO Ali Husayni gives readers 10 common mistakes to
avoid when choosing an SEO company, including not looking at ranking
reports or examining proven results. Since you’re doing the hiring, you
shouldn’t be afraid to ask for references.
“The keywords they show you must be the most competitive for such clients (and not merely long-tailed keywords).”
Providing real results can help you evaluate the right SEO company
for your needs. Also feel free to ask any questions you might have, no
matter how trivial they might seem.
The right SEO company will work hard to deliver results, but your
small efforts to keep your SEO company informed about your industry will
be beneficial to everyone. If you’re interested in learning more about
how Master Google delivers results, contact us today.
