NASHVILLE, TN – Every industry has its own jargon. Doctors, marketing
executives and journalists tend to speak in different languages when
they’re in a room full of peers. The world of search engine optimization
is no different. It’s easy to feel overwhelmed by the unfamiliar terms
used in SEO tips and guidelines. Hopefully if you’ve found your way to
our blog, then you at least know that SEO stands for “Search Engine
Optimization”.
Here, we hope to demystify some of the terms that circulate frequently in SEO-speak. Once you understand the process, you can better develop your SEO strategy.
How People Find Your Site
Analytics shows how traffic finds a specific website. Analytics record how people find you, how long they stay on your site, and how many pages they visit within your website. This information is useful in further marketing your site. We’ve written before on Google Analytics, the free analytic service offered by Google. When a user types in a search query, the SERP is what pops up in response. SERP is an acronym for “Search Engine Results Page”.
Here, we hope to demystify some of the terms that circulate frequently in SEO-speak. Once you understand the process, you can better develop your SEO strategy.
How People Find Your Site
Analytics shows how traffic finds a specific website. Analytics record how people find you, how long they stay on your site, and how many pages they visit within your website. This information is useful in further marketing your site. We’ve written before on Google Analytics, the free analytic service offered by Google. When a user types in a search query, the SERP is what pops up in response. SERP is an acronym for “Search Engine Results Page”.